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How to define & target profitable customer profiles across Facebook, TikTok, LinkedIn & Google
Step-by-step planning to allocate budgets across channels with precision
How to set up campaigns across Meta, Google, and Display without wasting money
How to monitor daily, identify leaks, and apply A/B testing for constant improvement
The exact pacing & tracking sheets used in real campaigns
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With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.
As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.
Currently, Mike is developing an SME-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.
Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at the National University of Singapore, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.
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✓ Access to a 2-hour online webinar
✓ Live FAQ session
✓ Limited-time discount
✓ Everything in the Business Pass.
✓ Private WhatsApp Performance Marketing community (1-year access).
✓ Excusive 45-minute 1-on-1 Consultation.
What will I learn from this webinar?
In this 2-hour webinar, you will learn essential performance marketing strategies to drive your e-commerce growth. Key learning outcomes include how to digitalise your customer persona, set up campaign structures and objectives, plan media budgets, and optimise campaigns.
Will this work for my niche/product?
Yes — the strategies are built on principles of performance marketing and tested across multiple eCom verticals.
Is this about Facebook only?
No, we’ll cover how to scale profitably across Meta, and Google.
What payment methods are accepted?
Payment can be made via credit card, debit card, Stripe, or online banking.
Is my payment refundable if I cannot attend the webinar?
Unfortunately, all payments are non-refundable.
Will there be a Q&A session?
Yes, there will be an interactive Q&A session with the speaker.
What if I’ve already tried other courses?
Most courses may not reflect the current advertising landscape. This webinar gives you the latest data-driven frameworks tested in today’s ad environment.
Can I transfer my ticket to someone else if I cannot attend?
Yes, you may transfer your ticket to another person if you are unable to attend. Please contact the event organizers by email at contact@digitalgrowthacademy.com.my to arrange the transfer.
Who can I contact for more information?
You can contact Sarah: +601162501067 for more information.
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