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Which digital channels work best at each stage of the marketing funnel?
How to create and use digital personas to improve targeting on Facebook and LinkedIn.
How to target specific audience segments and scale your reach effectively.
How to develop a media plan that aligns with your business goals.
Techniques for optimising ad campaigns and what key metrics to monitor to ensure success.
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With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.
As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.
Currently, Mike is developing an SME-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.
Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at the National University of Singapore, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.
What will I learn from this workshop?
You will learn how to set up, analyze, and optimize ad campaigns to improve your business's online performance.
What should I bring to the workshop?
It is recommended to bring a laptop as it is a hands-on session, and any questions you might have for the Q&A session.
Will there be a QnA session?
Yes, there will be interactive Q&A sessions with the speaker throughout the workshop.
Who can I contact for more information?
You can contact Sarah: +601162501067 for more information.
What payment methods are accepted?
Payment can be made via credit card, debit card, bank transfer, Stripe, or online banking.
How to claim HRDC Fund for this workshop?
To begin, click the sign-up button on this page. After signing up, you’ll be directed to a form where you can fill in your details. Be sure to accurately provide all the required information to ensure a smooth process.
Once you’ve completed and submitted the form, we will contact you via WhatsApp or email to further assist you with the claim. Our team will guide you step-by-step on how to successfully claim the HRD Fund for this workshop, making the entire process as easy as possible
Refer to our HRDC Claim Process page for more information.
Is my payment refundable if I cannot attend the workshop?
Unfortunately, all payments are non-refundable.
What happens if the workshop is postponed?
If the workshop is postponed due to unforeseen circumstances, participants will be offered a full refund or the option to attend on an alternative date.
Can I transfer my ticket to someone else if I cannot attend?
Yes, you may transfer your ticket to another person if you are unable to attend. Please contact the event organisers by email at contact@digitaltrainingacademy.com.my to arrange the transfer.
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