About Mike Lim

Performance Marketing & Data Analytics Expert

With extensive experience and a deep understanding of digital marketing and analytics, Mike Lim is a trusted expert in the field. Here’s why you should take advantage of the opportunity to learn from him:

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Mar-Tech Expertise

With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.

Proven Track Record

As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.

Innovator

Currently, Mike is developing an SME-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.

Educator

Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at the National University of Singapore, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.

What People Say About Mike

If you self-study performance marketing outside, you’ll get all the theoretical parts as well. But what’s valuable about this workshop is the real case studies and practical insights from actual campaigns that Mike shares.

Eunice

Founder, Otsate

Most marketing people would simply follow whatever Meta or Google recommends, and those strategies are usually based on Western markets. But what Mike shares is so much more relevant to our region, especially for markets like Malaysia and Singapore.

Melvin

Marketing Director, Swap Asia

This 2-day workshop has completely changed the way I analyse the data generated at the end of a campaign. I now have a much clearer understanding of which key metrics to focus on and how to use them to improve campaign performance.

Sally