What they mean, how they differ, and why this matters for companies.
A straightforward way to see what’s working across your marketing efforts.
What they mean, how they differ, and why this matters for companies.
Gain insights from practical examples of GA4 in action.
Navigate GA4’s reports with confidence and know where to look first.
Ask your burning questions and get clarity directly from the speaker.
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With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.
As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.
Currently, Mike is developing an SME-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.
Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at the National University of Singapore, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.





✓ Access to a 2-hour physical seminar
✓ Live FAQ session
✓ Limited-time discount
✔️ Everything in the Business Pass.
✔️ 2 Tickets (RM138).
✔️ Private Performance Marketing Community (1-Year Access) (Worth RM199).
✔️ Exclusive 45-minute 1-on-1 Consultation (Worth RM199).
What will I learn from this seminar?
You will learn tips and best practices for web analytics, how to track campaigns using data analytics tools, understand web data metrics and reports, and practical applications with real-world use cases.
Will there be a Q&A session?
Yes, there will be an interactive Q&A session with the speaker.
What payment methods are accepted?
Payment can be made via credit card, debit card, Stripe, or online banking.
Is my payment refundable if I cannot attend the seminar?
Unfortunately, all payments are non-refundable.
Can I transfer my ticket to someone else if I cannot attend?
Yes, you may transfer your ticket to another person if you are unable to attend. Please contact the event organizers by email at contact@insightout.com.my to arrange the transfer.
Who can I contact for more information?
You can contact Sarah: +601162501067 for more information.