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You will define what your website must do.
What service are you selling? Who is the target customer? What problem are they trying to solve? What action should they take? What proof do they need before contacting you?
You will build the proper flow of your landing page.
Hero section, Problem section, Solution section, Service offer section, Why choose us section, Process section, Proof section, FAQ section, Call-to-action section
You will use AI to write clear, persuasive website content.
Headlines, Sub-headlines, Service descriptions, Customer pain points, Benefits, Call-to-action text, FAQ answers, Trust-building content
You will use AI to create your website design direction.
Brand tone, Layout ideas, Section arrangement, Visual style, Image direction, Colour and font suggestions, User journey
You will learn how to turn your website strategy and copy into a working website structure.
You will leave with a website draft that can be built, edited, or passed to your team for final publishing.
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With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.
As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.
Currently, Mike is developing an SME-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.
Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at the National University of Singapore, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.
